Partner Toolkit

Thank you for being part of Sweet Return, NuRoots’ citywide High Holidays festival for young adults in Los Angeles.

Sweet Return brings together gatherings created by NuRoots and community partners across LA, offering many ways to celebrate, connect, reflect, and experience Jewish life during the High Holiday season.

This toolkit includes the key language, brand assets, promotional copy, and reporting requirements you will need to promote your Sweet Return event.

PARTNER CHECKLIST

Please make sure your organization:

  1. Uses the Sweet Return logo linked below on promotional materials

  2. Includes the required Sweet Return language on your registration page

  3. Collects all required attendee information

  4. Promotes Sweet Return in addition to your individual event

  5. Submits attendee data and high-quality event photos within two weeks of your event

  6. Tags NuRoots on posts about Sweet Return events.

See below for details and materials.

REQUIRED REGISTRATION PAGE LANGUAGE

Please include the following language on your event registration page:

This experience is part of NuRoots' Sweet Return festival. Discover the lineup at nuroots.org/sweetreturn.

We recommend placing this language near the top of the registration page or immediately below the event description so attendees can easily discover the broader festival.

REQUIRED REGISTRATION FORM FIELDS

All Sweet Return partner registration forms must collect the following information from each attendee:

  • First Name

  • Last Name

  • Email Address

  • Phone Number

  • Date of Birth

  • Zip Code

  • How did you hear about this event?

Please use separate fields for first and last name rather than one combined name field.

For “How did you hear about this event?”, we recommend offering options such as:

  • NuRoots email

  • NuRoots Instagram or social media

  • Partner organization email

  • Partner organization social media

  • Friend or word of mouth

  • Sweet Return website

  • Other

Attendee information should be stored securely and shared only as required for Sweet Return reporting and follow-up.

SOCIAL MEDIA

All posts, stories, and videos promoting a Sweet Return event should tag @nurootsla in both the image and caption. Use the hashtag #SweetReturn on Instagram.

All Instagram stories that promote a partnered gathering or project should tag @nurootsla.

PROMOTIONAL LANGUAGE

In addition to promoting your individual gathering, please help introduce your community to the full Sweet Return festival.

You may use or adapt the following copy:

Festival Blurb 1: Short Social Copy

Sweet Return is back!

This High Holiday season, NuRoots is bringing young adults together across Los Angeles for gatherings filled with community, creativity, reflection, celebration, and nu ways to connect.

Explore events from NuRoots and community partners throughout the city at nuroots.org/sweetreturn.

Festival Blurb 2: Newsletter or Longer Social Copy

This High Holiday season, find your way into Jewish community across Los Angeles through Sweet Return, NuRoots’ citywide festival for young adults.

Sweet Return brings together gatherings created by NuRoots and community partners throughout LA, with opportunities to celebrate, reflect, create, share meals, meet people, and experience the season in ways that feel meaningful to you.

Come for one event or explore the full festival. Discover the lineup at nuroots.org/sweetreturn.

LOGOS

A NuRoots + Sweet Return logo is required on all Sweet Return partner event pages and promotional materials for programs supported by our partnership.

Click on the logo below to download logos you can use on your materials.

Please reach out to Ariela with any questions.